50% of Kenyan youth are not in school due to lack of resources. Inspire Spaces, a Kenyan nonprofit, needed creative solutions to solve this epidemic.
I helped to lead an initiative to restore hope to a generation of children growing up in the most adverse environments. We created a marketing campaign called Beyond the Border in-which a team would travel 7,000 miles by car across southeastern Africa. The goal was to raise awareness and increase the amount of students in the program.
Our campaign was able to increase student enrollment by 20%, recruit 10 Kenyan born mentors, and build an entire school from scratch in 10 days (which the governor of the providence was astounded by). More than that, we created a safe space for students to feel empowered to dream of the future they deserve.
- Social Media
- Print Decals
- Web Design
This project required more than phone calls and video conferencing.
It required me to see the impact for myself.
At the invitation of the CEO and Board of Directors, I was able to get on a flight to Nairobi and experience what the organization does first hand. It was an amazing 10 days of releasing presuppositions for the sake of creating a better product.
Going to West Africa many times, I assumed that I was an expert on East Africa as well. But, it was a whole new world. A completely different history, culture, and political system. After the immersion we worked hard to synthesize the data and create insights that would inform marketing strategies. The final products landed on multiple media outlets including major US and Kenyan news networks.