CDC Contact Tracing Campaign

Covid-19 was spreading and disinformation and misinformation was spreading even faster within some of our most vulnerable communities. To combat this, we prototyped solutions with three U.S. communities: Congolese refugees, Immokalee farm workers, and Hmong immigrants in Minnesota. Collaborating with IRC, Migrants Clinicians Network, and Coalition of Immokalee Workers, we aimed to create messaging that resonates. Despite contact tracing's potential to curb COVID-19, there were significant barriers in these communities, including fears about trust, immigration status, and data privacy.

Our goal was to co-create messaging that builds awareness and encourages participation in contact tracing among refugees, immigrants, and migrants. We needed to address their concerns and foster trust and willingness to engage with the process.

We designed a modular campaign system empowering communities to customize and own their messaging. This included: Campaign 1: Emphasizing safety and increased protection. Campaign 2: Raising awareness about COVID-19 contact tracing. Campaign 3: Encouraging willingness to participate in contact tracing. This approach created spaces for discourse, exchange, and togetherness during an isolating time, effectively moving the needle on participation.