Overview
Groundwork is the brand and community platform for Frontline Justice, a national effort mobilizing grassroots advocates to close the justice gap. A fast-growing movement of advocates was spread across the country, and needed a shared home, both digital and in person, that made them feel like one connected community rather than scattered individuals. I co-led brand and experience design, creating an identity and a community platform that carried across every touchpoint, from the website to live events. The work gave the movement a single, recognizable place to gather, organize, and belong.
CLIENT
Frontline Justice
YEAR
2024
DELIVERABLES
Brand Identity Experience Design Web Community Platform
ROLE
Brand & Experience Design
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